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The leader of the free weekly periodicals in Siberia (Russia), “The Chance” magazine has more than 1 million copies distributed monthly (4 issues per month).
Having more than 100 pages per issue, magazine consists of clever combination of comprehensive TV guide, well organized classifieds and consumer-friendly editorials properly mixed with advertisement.
From 2007 and until now I’m employed by the owner and publisher of The Chance Magazine – UNITMEDIA Group (Russia) as Creative Director and Chief Design Officer and in charge of corporation’s design initiatives across print, web and TV.
Between 2008 and 2010 I also served as a web team manager with responsibility for all web projects of UNITMEDIA Group.
- Editorials & Cover Design 100%
- UI / UX Design 95%
- Team Management 70%
- Marketing Initiatives 70%
The Challenge
Back in 2007 the main task was to convert A3 newspaper to A4 magazine. Changes needed to be done on all levels – from structural, such as putting together a new team of journalists, designers and sales managers to pure design endeavors.
In addition to pure printed materials, web presence also needed to be established in a form of regular website and then – mobile app.
The Solution
Since then, 4 generations of the magazine has been presented to the public in 9 years – all as the answer to ever-challenging publishing marked and very demanding readers and advertisers.
On me: as Creative Director of the media holding UNITMEDIA Group, LLC, owner and published of the magazine – layout grid design, editorials design, cover design, UI design, UX design, team management, staffing, marketing collateral and initiative development.
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Home Page
Real Estate Section
Readers Contest Page
Classifieds Section
Classifieds Calculator
Mobile Website